Sharing Joy and Confidence Through Gluten-Free Baking
Our Story and Mission
Baked for Jack was founded to change how families experience gluten-free cooking, baking and eating. We believe food should be a source of connection, learning, and fun rather than frustration, and that no one in the family should miss out on full-on flavour just because of a coeliac diagnosis. Our mission is to provide friendly guidance, inspiring recipes, and creative tools that help build joyful moments and meaningful skills for young chefs and their families.
Our team
Baked for Jack is a family-owned and real-life inspired company focused on turning challenges around gluten-free diagnosis, advice and eating into positive opportunities to add flavour, value and joy while bringing people together to enjoy Jack's favourite thing - food!
Caty
Founder & Auntie
As a life-long hobby baker, I was delighted when I learned that my nieces and nephew (as well as my son Lucca) had inherited the same passion for tasty treats! Any family occasion was a chance to get the mixing bowl out, and I wasn't going to let this change, or have anyone left out, when my nephew Jack was diagnosed as coeliac in 2025...
With a background in learning and development, and having been self-employed before, I head up the operations side of the business, write our recipes and guides, and, most of all, enjoy getting into the kitchen with my family to test those recipes before we share them with our community.
Jennie
Founder & Mum
As a mum of three, and having worked in the education sector for several years, Jennie brings a wealth of experience in creating educational communities and opportunities for young people, ensuring that no one is excluded and everyone enjoys their learning.
We also have to give her huge credit for adding her son Jack to the team! It is through his eyes she learned to view the world that little bit differently when she faced the challenge of several auto-immune diagnoses within her immediate family, all in quick succession. Having experienced first-hand the overwhelm of adapting to different needs, she now focuses on the positives she can share back with families, making their journeys easier.
Jack
Head Chef & Chief Recipe Taste-tester (and our inspiration)
From the day he was born Jack has always shown us just how important food is to him! As a toddler he formed ambitions to be a chef, practising in his toy kitchen for hours and being an absolute delight to dine out with (often complimenting the chef in the most adorable way!).
When he was diagnosed as both diabetic and then coeliac, we thought that dream may be over...but he has taught us otherwise, overcoming life's challenges with curiosity and a smile. You will see him in our videos helping build children's confidence in the kitchen. And trust us when we say that no recipe makes it into our boxes until Jack has given it the official seal of approval!
Join Our Baking Community
Become a part of Jack's Baking Club to receive expert tips, exclusive recipes, and subscription boxes tailored to make gluten-free baking uplifting for all ages. Let's bake confidence and happiness together.